The Games – responsible and sustainable!

Cascades is a merit partner with the Canada Summer Games 2013.

The Canada Games taking place in Sherbrooke from August 2 to 17, 2013, is the first-ever sporting event in the country to be deemed environmentally responsible. The creation of a sustainable development team allowed the organization to establish a number of green measures that will ensure effective waste management and sustainable procurement. A merit partner with the event, Cascades has been actively involved, in particular, with the Responsible Games.

The main objectives of the Canada Games 2013 in regard to sustainability are:

  • Recover 80% of waste  produced by the event
  • Reduce the use of single-use water bottles by 50%, or approximately 200 000 bottles
  • Select 25% of suppliers who have a branch less than 100 km from the city of Sherbrook
  • Select 25% of suppliers who have headquarters less than 300 km from the city of Sherbrooke
  • Select 10% of suppliers who have a sustainable development mission or sustainable development policy
  • Select 5% of suppliers who have non-profit or cooperative status
  • Acquire 10% of the total COST OF food from local (less than 100 km from the event) and regional (located less than 300 km from the event) producers
  • Acquire 5% of the total cost of food from certified organic and/or fair trade foods

Three certifications

The green measures established have led to certification from three specialized organizations. The Games is the first major sporting event in the country to be classified as an “environmentally responsible event” by the Bureau de normalisation du Québec.  Since the event offers organic coffee and bananas to visitors, it has received fair trade accreditation from Fairtrade Canada.  It has also been awarded Carbon Care TM certification by Enviro-Access. The greenhouse gases generated by the organization’s “carbon neutral” vehicles will be tabulated and then offset by the firm Ecotierra.

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An efficient green team

More than 400 volunteers make up the Cascades Green Team. Its goal is to raise awareness about recycling and composting as a means of ensuring effective waste management at the venues. It is also responsible for emptying the waste bags and verifying that they have been properly sorted. The event is making good use of ninety, three-way sorting islands made of recycled plastic and designed specifically for the Games by our team at Cascades Re-Plast. To keep the tradition going, the islands and other equipment used by the green team will be handed over to the Conseil régional de l’environnement de l’Estrie (CREE) so that they can be reused at future regional events.

Have you visited any green sites or events this summer?

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About the Author
Anne-Marie Gingras

A Communications Advisor with Cascades since 2011, Anne-Marie now also fulfills the position of Community Manager. She holds a BA in Public Communication from the Université Laval and a Certificate in Marketing from the Université de Trois-Rivières. As Community Manager, she is in constant contact with the public, sharing the company's newest innovations and reporting on its involvement within the communities it calls home. "I am very pleased to have the opportunity to work for a company that is responsible, respectful and transparent. It gives me a great sense of pride! Through social media, we are now able to interact with the population and we value this close contact. Cascades is an organization that encourages creativity and initiative, which allows us to develop in a very stimulating work environment."

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