No compromise between quality and the environment!

Our new Cascades Enviro Jet paper.

Rumour has it that recycled paper isn’t as good as virgin paper, and that its print quality isn’t up to snuff. Well, that idea is way off, it’s nothing more than a myth! This isn’t the 90s, where recycled paper was both rare and of questionable quality. Welcome to 2013!

Cascades has always worked with recycled fibres, so we know what we’re talking about. The percentage of recycled fibres has increased over the years, and in 2005 we launched our first fine paper made of 100% post-consumer fibre. I remember at the time people thought we were dreamers and told us that customers wouldn’t want it, that it wasn’t viable. Well, eight years later, close to 50% of the paper manufactured at the Rolland mill is 100% recycled!

And to continue along the lines of innovation, a new paper was recently launched: Cascades Enviro Jet, designed for commercial inkjet presses. The Cascades research team came up with a method for making high-quality paper that has excellent environmental attributes. The other papers in this category are made from virgin fibre, so it’s quite an accomplishment!

So what is inkjet printing, anyway?

  • Inkjet printing is a digital technology that uses mainly liquid ink that is projected through nozzles.
  • It is flexible and perfect for customization.
  • It is quick, efficient and competitive.

You can now ask to have your documents printed on paper made from 100% post-consumer fibre, FSC®, EcoLogo and Processed Chlorine Free certified, and manufactured using biogas, a local and renewable energy. By choosing paper such as Cascades Enviro Jet, you’ll get great results with only a small environmental footprint. And the same goes for all your paper needs, thanks to our line of Rolland Enviro100 products.

Protecting the environment

For 1 tonne of Cascades Enviro Jet, compared with the equivalent of virgin paper:

As the saying goes, “a penny saved is a penny earned!” Yes, it’s those small eco-friendly things we do that make a difference. Never underestimate the impact of your choices.

In practical terms, what can we do?

  • Make sure that the paper you’re using is recycled, find out where it was manufactured and check if it was made using clean energy.
  • Challenge your perceptions of the quality of recycled paper and other eco-friendly products.

 

What about you? Do you use recycled paper at the office or at home?

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About the Author
Julie Loyer

Julie specializes in sustainable development and communication. She is interested in all facets of sustainability, more specifically issues related to the environment and corporate accountability. Her passion led her to get involved with the Book Industry Environmental Council (BIEC) for several years where she chaired the Carbon Committee for two years. Julie holds a Short Master’s Degree in Corporate Social Responsibility and a Bachelor of Public Communication from the Université du Québec à Montréal (UQAM). “As a company, Cascades is responsible and committed to sustainable development. They have values that I share. For me, being a “Cascadeur” is about bringing what’s best about yourself to our dynamic teams so we can accomplish great things.”

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