A Communications Advisor with Cascades since 2011, Anne-Marie now also fulfills the position of Community Manager. She holds a BA in Public Communication from the Université Laval and a Certificate in Marketing from the Université de Trois-Rivières. As Community Manager, she is in constant contact with the public, sharing the company's newest innovations and reporting on its involvement within the communities it calls home. "I am very pleased to have the opportunity to work for a company that is responsible, respectful and transparent. It gives me a great sense of pride! Through social media, we are now able to interact with the population and we value this close contact. Cascades is an organization that encourages creativity and initiative, which allows us to develop in a very stimulating work environment."
Marie-Eve Chapdelaine is a specialist in sustainable development and has worked at Cascades since 2006. She is particularly interested in building public awareness and changing attitudes regarding social and environmental issues. In her role at Cascades, Marie-Eve uses her expertise to inform, guide and support her colleagues in maintaining the company’s leadership position in sustainable development. She has earned an undergraduate degree in public communications from Université Laval and is currently pursuing a master’s degree in environment at Université de Sherbrooke. “I’ve always been interested in environmental causes, but also in social issues. Sustainable development allows me to pursue both interests at once. What better than to work at Cascades, a beacon in this area, and a company that is open to implementing all sorts of measures to improve performance and maintain its leadership position.” Because she believes every citizen needs to take responsibility for improving their living environment, Marie-Eve is also socially engaged, sitting on several community boards and committees.
As a communications advisor, Isabelle is involved in a variety of projects at Cascades. Her past projects include managing the launch of Cascades’ social media presence and the development of a strategy to attract our next generation of employees. She recently joined the Sustainable Development Department, and she is currently focusing on the Company’s internal communications. “I have the opportunity to work on innovative projects where the human dimension is in the foreground.” Isabelle has a bachelor’s degree in business administration and a certificate in organizational communication. She began her adventure at Cascades in 2006.
Mélanie St-Pierre is a sustainable development advisor for Cascades. As an intern in the Cascades Communications Department, she already loved how her workplace’s values matched hers. “As far as I can remember, I’ve always wanted to make a difference. In my opinion, communication is the perfect tool for changing attitudes and habits in a way that favours a greener tomorrow. I’m proud to work for Cascades, a true leader in this field!” Mélanie holds a bachelor’s degree in communication, writing and multimedia from the Université de Sherbrooke. In her free time, she is involved in all sorts of environmental and social projects. For her, sustainable development isn’t just a job; it’s a way of life.
Holding a Bachelor’s degree in Electrical Engineering from Laval University and an MBA from Sherbrooke University, Carl has been working for Cascades for the past 17 years. Throughout the years, he has held the positions of plant manager among different Cascades groups. Main character in business development of Cascades, Carl is now in charge of business partners relations and innovation’s strategic development for the company. "My passion is about building partnerships with other organizations to share what we've learned here at Cascades. As one of the leaders in sustainable research and development, it feels great to know we're making a difference!" Carl loves to be involved: he is implicated in his community as CEO for the Centre du Quebec United Way organization as well as a volunteering member of the Hotel-Dieu d’Arthabaska Foundation.
Geneviève serves as the Communications Coordinator for Norampac, a corporate division of Cascades. She joined the team in 2006, not long after completing her studies at the Université de Montréal with a BA in Communications and Political Sciences. She also boasts a management degree from Montreal's HEC Business School. A dedicated humanitarian, Geneviève enjoys taking on a wide variety of challenges. "Communicating effectively within a corporation is a mission I take very much to heart, and one which covers a lot of different issues – including dealing with the media, day-to-day operations and employee concerns. I appreciate the opportunity I have been given, since the beginning of my career, to work for a company which fosters and encourages creativity. It's very satisfying, for example, to have had a personal influence on projects such as the videos we produce to ensure a safe, healthy work environment."
Prabh’s environmental journey began in 1992 when she discovered a passion for green living after watching the cartoon movie, Ferngully: The Last Rainforest. Since then she has been an avid environmentalist for over 20 years, cultivating sustainability within her own personal and professional life. She went on to complete her Master in Resource and Environmental Management from Dalhousie University in Halifax, Nova Scotia and undergraduate degree in Environmental Studies from McMaster University, Hamilton, Ontario. During her Master’s degree, Prabh worked on policy oriented research on sustainability reporting frameworks, community based social marketing, resource efficiency and waste management practices. Prabh is currently the Manager of Strategy Development & Corporate Sustainability at Toronto Pearson Airport. Prabh leads the development and delivery of the airport’s sustainability strategy. Prabh enjoys reading and writing about the environment and loves to share her tips and passion for living sustainably.
Sara is an intern at the Cascades Communications Department for the 2015 Fall session. Energetic and dedicated, Sara is working toward earning her Bachelor’s degree in Marketing Communications, cooperative profile, from Université de Sherbrooke. She is also completing a certificate program in Sustainable Development at Université Laval. Her interest in this field and the company’s innovative spirit are what led her to this position. “Cascades carries wonderful values that I feel strongly about and motivate me. I am acquiring new skills through the unique assignments I get from the team—simply reinforcing the pride I take in being a part of the Cascades team.”
Florence joined Cascades as a Communications Advisor in 2014. She holds a Bachelor’s degree in communications, writing and multimedia – Cooperative program from the Université de Sherbrooke. Curious by nature, her work as a Communications Advisor means that she gets to learn new things about new topics every day. “I enjoy sharing with Cascaders who work in fields other than my own. I believe that this quality is absolutely necessary for anyone working in areas related to communications. I am proud to work for a company that is responsible, people-oriented and transparent. Cascades has a very distinct personality which, in my opinion, makes it a jewel of the Québec business community.”
Patrice has been with Cascades since 2003. He began as Project Manager for market and product development with Cascades Specialty Products Group, before becoming Director of Development for the division. In 2007, he joined Cascades Recovery as Manager of Procurement and Services, before being appointed Director of Business Development and Accounts. Patrice is well-known for his determination. His favourite saying is: “If it’s impossible, I’m interested.” Patrice is very involved in waste management in Québec: he sits on various committees and is a regular speaker at events related to the future of the recovery sector. As he says, “What’s the use of knowing things if you don’t share the knowledge?” For the past three years, he has been sharing his passion for recovery and recycling with young people aged 14 to 18 at the CFER in Acton Vale. He also leads team building workshops for businesses, in which he gives people the tools they need to define themselves as individuals. He organizes workshops that take place on a mountain, while hiking toward the peak! “It’s the effort and honesty that we put into what we do that make us creative beings."
Mario Plourde was appointed President and Chief Executive Officer of Cascades Inc. in May of 2013. He leads the management teams responsible for the operations and business units of Cascades' three major divisions (Tissue Group, Norampac and Specialty Products Group). Mario holds a bachelor's degree in business administration, with a major in finance from the Université du Québec à Montréal (UQAM). He is a skiing and cycling enthusiast. Mario joined Cascades in 1985 and has held the positions of Controller, Plant Manager and General Manager. In 1997, Mr. Plourde was named Vice-President and Chief Operating Officer of the Specialty Products Group and then became its President from 2000 to 2010. In 2011, he was named Chief Operating Officer of Cascades Inc. In addition to his numerous responsibilities at Cascades, Mario is also a member of the Canadian Pulp and Paper Association and also participates in fund raising for Centraide and the Fondation Charles-Bruneau. He is also a member of UQAM's Counsel Group.
Noémie is an intern at the Cascades Communications Department for the 2015 spring session. A student in the Bachelor of Marketing Communications program at the Université de Sherbrooke (Cooperative program), Noémie takes every opportunity to learn new things and take on new challenges: “At Cascades, I get to put my skills to use every day. It’s a very open-minded company that really puts its employees first. What first caught my attention was the importance the Company places on sustainable development and the efforts it makes to implement best practices and to innovate.
Marie-Josée joined Cascades as a Communications Advisor in 2006. Creative, playful and passionate, she is now taking on new professional challenges as she assumes the role of Communications and Sustainable Development Coordinator at Cascades Tissue Group in Toronto. Before joining the Communications Department at Cascades, Marie-Josée was a journalist, having studied political science at the Université Laval in Quebec City. She now juggles between the role she considers the most important in her life, being the mother of Mégane and Alexis, and her job as Communications and Sustainable Development Coordinator. What she finds the most exciting in her professional life is increasing Cascades’ visibility, while educating consumers about the importance of making informed decisions that are respectful of the environment. “We are all responsible for protecting the planet we live on. Sustainable development is much more than a trend; it is one of the essential foundations on which we should be basing our decisions. I am proud to work for a company that has known this for 50 years. Cascades’ philosophy and values are in line with mine, which is why I find it so easy to share them.”
Islem Yezza is a Technical Business Development Director at Cascades. He has worked both in academic and private sectors, notably he occupied the position of R&D manager of an international flexible packaging Group. He earned his PhD in bioprocess engineering from the Institut national de la recherche scientifique (INRS). After graduating, NSERC awarded him a post-doctoral fellowship at the Biotechnology Research Institute (BRI-NRC). One major achievement of his research: the development of an innovative process for the production of biopolymer using maple sap as feedstock, for which he obtained a patent. Islem published regularly peer-reviewed papers and made contributions to national and international conferences. He has given several interviews in different media as a specialist in sustainable and smart packaging.
Émilie Allen received her chemical engineering degree from Université Laval in 2002. She started working as a project manager with Cascades GIE inc. (Energy Action Group) the same year. During this period, she perfected her knowledge of electricity and thermal energy in addition to building a solid foundation in energy efficiency. In 2006, she joined the Norampac – Kingsey Falls team as a technical supervisor. This experience enabled her to develop her personnel management and leadership skills, while putting her knowledge of energy to good use. In 2008, she transferred back to Cascades GIE inc. and managed the Group until late 2010. Her passion at work and her interest in saving energy made her the perfect candidate for Cascades’s Corporate Energy Director. What drives her to work in the field of energy efficiency? Making large machinery work more efficiently and pollute less creates positive impacts, and she enjoys that.
Felicia is a Marketing Advisor with the marketing team at Tissue Group - Away from Home products, a division of Cascades. Felicia's passion for the company grew steadily as she participated in three internships with various Cascades groups. She joined the Away from Home team in 2013, immediately after graduating. Felicia holds a Bachelor of Business Administration in Marketing from the Université de Sherbrooke. "Cascades' values and management techniques are exactly what I was looking for. I'm passionate about my job, and I feel lucky to be part of the large Cascades family!
Fabien Demougeot holds a degree in mechanical engineering from the Université de Sherbrooke. He began his career at Cascades as an Engineer in training, then moved on to become a Supervisor of maintenance and projects with Plastiques Cascades. In 2010, he joined the team at Cascades GIE (Energy Action Group) as an Energy Project Manager, where he honed his skills in thermal energy and electricity and developed expertise in energy efficiency. He was then recruited as Supervisor of the Project Team. Fabien also holds a certificate in business administration which, combined with his experience in personnel management, led him to take up the position of Director of GIE in October 2013. For Fabien, saving energy is much more than a job, it's a lifestyle!
Michel specializes in marketing management and business development. He has worked with Cascades Specialty Products Group since 2007. Michel is actively involved in several pilot projects relating to plastics recovery and recycling. For him, sustainable development means achieving the right balance between people, the environment and the economy. Michel graduated from the Université de Montréal in Marketing and International Business. He also has an MBA from HEC. Michel purposely chose to join Cascades because it shares his core values: respect, autonomy and entrepreneurship. As he often says, you learn by daring and trying. Look at things from many perspectives, be curious and progress… you never know!
Maude has worked as Communications Advisor at Cascades Kingsey Falls since August 2015. Holding a bachelor’s degree in communications from Université de Sherbrooke, she is currently completing a master’s in the same field. Having grown up in a small village, she understands the importance of being involved in the community. Passionate about the environment, innovation and the popularization of science, her job is a perfect fit for the challenges she is seeking. “For me, working at Cascades is a natural step—not only does it match my values, but it’s brimming with inspiring opportunities!”
Brooke has a B.A in Communication Studies, with a Minor in Art History, Studio Art, as well as a Graduate Diploma in Community Economic Development from Concordia University in Montreal. She worked for over four years as the Online Communications Officer for Icograda and Icsid before joining Taking Root as the Communications Coordinator. Brooke supports Taking Root combining her art and design talents with her strong interest in environmental and community development. Through working with the Taking Root team, Brooke hopes to help strengthen a movement that she believes is essential to the protection and survival of this planet.
Elaina is working as an intern at the Cascades communications department in Kingsey Falls during the summer and fall of 2015. After completing a diploma in media and marketing at Cégep de Jonquière, she decided to pursue her studies by enrolling as a co-op student in the marketing communications undergraduate program at Université de Sherbrooke. Always on the lookout for new projects, Elaina enjoys the feeling of accomplishment that comes with working in a fast-paced environment: “Cascades is a terrific school in terms of the training I’ve received and the philosophy that sets it apart from any other organization. I’m proud to have the chance to grow as a member of the big Cascades family.”
Julie specializes in sustainable development and communication. She is interested in all facets of sustainability, more specifically issues related to the environment and corporate accountability. Her passion led her to get involved with the Book Industry Environmental Council (BIEC) for several years where she chaired the Carbon Committee for two years. Julie holds a Short Master’s Degree in Corporate Social Responsibility and a Bachelor of Public Communication from the Université du Québec à Montréal (UQAM). “As a company, Cascades is responsible and committed to sustainable development. They have values that I share. For me, being a “Cascadeur” is about bringing what’s best about yourself to our dynamic teams so we can accomplish great things.”
Léon Marineau's excellent adventure with Cascades began in 2003. Ten years later, he proudly holds the position of Vice-President for the company's environmental practices. His responsibilities include establishing strategies for the plants, to assist them in daily efforts in meeting or exceeding environmental regulatory standards. Leo has a ton of experience from working over 20 years in the paper industry, on top of his two degrees – a BS in Geological Engineering from l’Université Laval, and an MA from the INRS (Institut national de la recherche scientifique).
Sandra Bourret has lots of research and development experience. She joined Cascades in 1997 and continues to be one of the company’s R&D specialists. She knows her pulp and paper, having worked in the field for more than 20 years. In addition, she holds a master’s degree in Pulp and Paper with a focus on life-cycle assessment (LCA). A true assessment professional, Sandra has completed no fewer than 7 LCAs and 2 carbon footprint since 2008. During this time, she has also participated in 9 other LCAs. “I like getting out of my comfort zone and thinking outside the box. Here at Cascades, we have developed LCA simplification methods that exist nowhere else. Nothing is more motivating than taking up new challenges as part of an organization that thinks and acts green!”
Isabelle has been working at Cascades Tissue Group in Marketing since 2002. She currently oversees all Marketing activities of the “away-from-home” division across North America. Isabelle grew up and studied Marketing in France and graduated from McGill in Canada. The proud mother of her 3-year old son, Isabelle is driven to protect our planet for future generations. She is a fervent supporter of environmental issues, drives a hybrid and recycles and composts as much as she can at home! “Cascades is a great fit for me, I share the same values and love introducing innovative and sustainable products! I get to do what I love the most on a daily basis!”
Hubert has been with Casacdes since 2004 as Vice-President, Communications and Public Affairs and oversees the organisation’s corporate social responsibility. Before joining our team he worked as press officer for the Prime minister of Quebec, public relations advisor at NATIONAL, spokesperson for the CHUM, and lecturer in communications at Université du Québec à Montréal. Mr. Bolduc is chair of the board of directors for Jour de la Terre, chair of the board for Manufacturiers et Exportateurs du Québec, and vice-chair of the board for the Fondation de l’Entrepreneurship du Québec. He is also a member of the board of directors for the Board of Trade of Metropolitan Montreal, the Fondation de l’UQAM, and Forces Avenir. Hubert holds a bachelor’s degree in political science from Université du Québec à Montréal, a master’s degree in communications from University of Stirling in Scotland and an MBA from HEC Montréal. “Corporate social responsibility is a commitment to open up to the world, to understand the communities that surround us and show them respect. It is based on convictions and values. At Cascades, social responsibility is also a question of culture.”
Amélie joined the team of human resources at Cascades Specialty Products Group in May 2012. She holds a Bachelor of Business Administration – Human Resources from the Université Laval. Amélie is involved in recruiting for several Cascades units. Although she is new to the company herself, she shows initiative and likes to take on new challenges. "Since my arrival at Cascades, I've had the opportunity to develop my leadership skills and creativity. I am surrounded by a team of experienced people who really know how to support me and my ideas. Working in recruitment, I am constantly meeting and working with passionate people who really care. I am very happy to be a member of the extended Cascades family!"
Roger Gaudreault has a BSc in Chemistry from the Université du Québec à Chicoutimi, a Master’s degree in Pulp and Paper from the Université du Québec à Trois-Rivières and a PhD in molecular modelling from McGill University. He also did postdoctoral research in the field of kinetics of colloids aggregation as applied to pulp and paper. With more than 25 years of experience in the pulp and paper industry, Roger is the Corporate Director, Scientific Development, at Cascades Inc., where he directed the Research and Development Centre for close to 20 years. There he spearheaded two North American research and development consortia. Roger was a member of the team that developed the innovation management system at Cascades Canada ULC, and went on to lead its implementation. In June 2011, Dr. Gaudreault joined the Centre in Green Chemistry and Catalysis (CGCC), becoming the CGCC’s first industrial member.
Suzanne Blanchet joined the Cascades Group more than 30 years ago. Since 1997, she has held the position of President and Chief Executive Officerat Cascades Tissue Group. The only woman to lead a pulp and paper company in Canada, Suzanne Blanchet has made significant contributions to Cascades’ phenomenal growth. An experienced manager, she is well-known for her hands-on approach, her tenacity, her direct and transparent approach and her true respect for sustainable development principles. Suzanne Blanchet is always looking ahead, and always thinking big. Thanks to her management skills and expert knowledge of production, she carries out large-scale expansion projects for the Tissue Group in Canada, and continues to expand acquisitions in the United States, demonstrating her determination and solid negotiating abilities.
Mikhael Metauro has grown up with Green in his blood having been a part of the Cascades family for over 15 years in one capacity or another. With his undergraduate degree in Sales Strategy & Strategic Marketing, Mikhael currently works within the Recovery division of Cascades focusing on Business Development and Corporate Strategy. Day in and day out Mikhael has the opportunity to deal with a wide range of customers from different market segments and backgrounds with various types of discarded material recovery needs. “Its amazing to see how more and more organizations are focusing on sustainability and have put the people power in place to start thinking about better ways to recover more and waste less. For me this is where my focus has been and always will be, working with organizations to help them achieve their sustainability goals through coaching, strategy planning and execution.” Mikhael believes in the power of the Cascades Family and is focused on creating a world where all materials have a positive end of life.
Christine Beaulieu has served as Director of Communications at Cascades since July 2006. She oversees a communications services team working on a wide variety of projects, including web publishing, advertising, annual reports, sustainable development reports, the Cascader newsletter and other communications initiatives. Several of the projects she has developed have received multiple recognitions. Christine holds a bachelor’s degree with a specialization in political science and a concentration in communications, and a master’s degree in political science, both from the University of Ottawa. An engaged and committed manager, Christine is a true “Cascader” at heart thanks to her love of a challenge and team spirit. She describes what motivates her in her work at Cascades: “the possibility of achieving big things, taking inspiration from the history and culture of the company, and being surrounded by exceptional people.” Outside of work, Christine is the happy mother of Thomas and Olivia.
Andrea Spinner graduated from Johnson and Wales University in 1996, with a Master of Science in Managerial Technology. She began her career at Cascades in January 2003 as Human Resources Manager – Andrea took charge of three different divisions of the Specialty Products Group (SPG) in the United States. Since February 2005, she has held the position of Regional Human Resources Manager at SPG for the United States and Ontario, a challenge worthy of her ambitions! “I have the opportunity to work on things that are meaningful and beneficial to the employees of SPG and work with some of the most innovative and creative people I have ever met.”
Passionate for the environment and on a constant quest for social justice, Isabelle Lemaire is a woman whose past experience has been nothing short of eclectic. Currently a Business Development and Recycling Advisor with Specialty Products Group, this globetrotter worked all over the world before joining Cascades. Isabelle began her career in the independent film sector in Montreal before travelling to Rwanda to work in HIV prevention, and then settling in London for a communications position in the field of climate change. After completing a Master's degree in environmental studies and sustainable development, which took her to the slums of Bombay for a first-hand look at their toilets, she inadvertently became a documentary filmmaker and visual anthropologist. Isabelle is now firmly established in Montreal, and is actively involved in her community, working to preserve green spaces and implement urban agriculture. An avid cyclist, if she's not talking bicycles, she may be discussing waste, a conversation that could last for hours. For Isabelle, recycling is second nature!
Cynthia Marchand is an intern at Cascades Energy Action Group (GIE). She is currently a student in Biotechnological Engineering at the Université de Sherbrooke. Why did she choose GIE? “GIE is giving me the opportunity to expand my knowledge about energy efficiency, which I think is really important in an industrial setting. People tend to underestimate how much you can save, since the cost of energy is an important contributor to a plant’s operating costs.” With the experience she gains at GIE, Cynthia hopes to play a key role in her future profession by sharing her passion for energy efficiency.
Jean Francois Rivet has worked at Cascades since February 2011. He got his start as a sales representative and is now an account manager with the Cascades Recovery division. Prior to joining the company he completed a dual diploma program, with a Master’s in Management and Sustainable Development from the Université de Sherbrooke, and a Master’s in Management from the École supérieure de commerce et de management (ESCEM) in Tours, France. Jean François is involved in his community and has been Chair of the Board of Longueuil’s Centre de formation en entreprise et récupération (CFER) since November 2013. In his job, Jean François maintains ties with many businesses and is the person they turn to for advice on corporate waste management. “We have to implement solutions that are fitting for the 21st century, and sending waste to landfills is definitely not one of them. We have to rethink and fix our economic model, and that is why I am so proud to be a part of the Cascades group. Our company is taking tangible steps to educate the world, a world in which I want to raise my children.”
Vanessa is Marketing Coordinator at CascadesTissue Group, Away-from-Home. She spent a year as Marketing Coordinator for Cascades Specialty Products Group, which specializes in industrial packaging. She is passionate about strategy, communication and promoting brands and products. Her role is to support product managers, in addition to managing the web platforms. Vanessa holds a Bachelor of Commerce in Marketing and Human Resources from Concordia University. "I am so happy to be part of the Cascades team, and to contribute to the company's success. It's a most rewarding opportunity, from both a professional and personal standpoint.”
With Cascades since 2005, Robert Phillips is responsible for the sales, marketing and business development of security papers in the U.S.A. He enjoys working with customers and end-users, presenting value-added solutions that help mitigate counterfeiting and document fraud. Robert started in the paper industry in 1991 after obtaining a Bachelor of Arts in Economics from Hofstra University in New York. He has seen many changes in the industry since then, but the need to promote sustainability remains unchanged. "As a second-generation industry participant, I have witnessed how important it is to ensure that our industry helps protect our resources for the next generation. I am proud to be part of an organization that continually innovates in ways that drive sustainability." Robert was born and raised in Venezuela and currently resides in New York with his wife, Donna, and their two children.
Jessy has been Communications Coordinator, Donations and Sponsorships at Cascades since September 2014. She holds a Bachelor's degree in Marketing Communications, Cooperative Profile, and a Master's of Business Administration, Marketing Communications Concentration, from the Université de Sherbrooke. As the person in charge of donations and sponsorships, she polishes Cascades' image with its partners and innovates in promoting its public profile. Her biggest challenge: integrating donations and sponsorships into Cascades' business strategy. "We always have to do more to promote our products, showcase our innovations and prove our expertise in sustainable development. And there is no shortage of opportunities at Cascades! I have the pleasure of working with a tremendous creative team. Together, we can achieve great things! "
Since 2007, Maryse Fernet has served as Vice-President of Human Resources at Cascades and serves in a key advisory role to senior management and the various Cascades groups. Maryse holds a bachelor's degree and a master's degree in industrial relations from the Université de Montréal. She has been with Cascades for over 20 years. Maryse Fernet has held a number of positions with Cascades in Canada and the United States. In 1994, she joined the corporative team to assist in strategic human resources planning for the organization.
When he became the first Canadian double Olympic champion in moguls’ freestyle skiing, Alexandre Bilodeau captured the imagination of an entire nation. A native of Rosemère, Quebec, Alexandre first fell in love with freestyle when he watched Jean-Luc Brassard compete in Lillehammer. Following in the footsteps of his idol, he became the top Canadian junior in freestyle at age 14. At age 17, he joined the national freestyle moguls team and went on to an astounding career, by dint of sheer hard work. In the 2008-2009 season, he won the world championship in dual moguls, as well as placing first in the World Cup. Nearly one year after his historic medal, he repeated the feat, grabbing the world champion title in the duals event. Following a light season to perfect his technic and to concentrate on school, his convincing comeback for the 2012-2013 season, winning, among other titles, the World title in Norway and the National championship in Val-St-Côme, Quebec, both in parallel. For his last season before he retires, in 2013-2014, he finished second at his 3 first World Cup, in Finland, Calgary and Deer Valley, before finishing in first place for the following in Deer Valley again, Lake Placid, and Val-St-Côme. Once his freestyle career comes to an end, Alexandre intends to pursue a career in business. With “dare to dream big” as his watchword, there is every reason to believe he will be just as successful there.
Valerie is passionate about branding strategy, integrated communications and new product innovation. She joined Cascades in 2009 as an intern, and today she holds a position as the Marketing and Communications Advisor for Cascades Fine Papers Group. Valerie graduated with a BC from Montreal's Concordia University, specializing in marketing. Her quest for knowledge and her entrepreneurial spirit have led her to a variety of challenges. "Working with Cascades – an industry leader in sustainable development – is a great way to bring my core values to my job. I can evolve within a company and with colleagues who are dynamic and motivated to be better. I'm proud to be part of the many large projects we work on!"
Kate has been Communications Coordinator, Donations and Sponsorships at Cascades since November 2015. She has a bachelor’s degree in public communications and a management certificate from Université Laval. Her day-to-day duties involve developing and maintaining close professional ties with the company’s business partners while overseeing activities designed to represent Cascades in the public eye. “This position leaves a lot of room for creativity and initiative, providing me with a very exciting and diversified work environment in which to grow. I also have the pleasure of collaborating with an exceptional team and I am proud to work for an innovative company that is open to the world.”
Josianne Ledoux joined the marketing team at Cascades Specialty Products Group in May 2013. She is responsible for various communications and marketing projects, and supports the sales team in its strategic approach to business development. Josiane holds a Bachelor of Communications from the Université de Montréal. Before becoming a member of the Cascades team, she worked with a professional services firm, where she developed project management and marketing expertise and a rigorous and detail-oriented approach to her work. Her passion for travelling led her to Denmark, where she finished her university studies, and to Senegal, where she took part in a humanitarian project just before joining the company. "I take pride in working for a Quebec company that takes sustainable development seriously. My work on various projects requires close collaboration with a number of departments, which allows me to broaden my knowledge about the company's philosophy and practices. At Cascades, initiative and autonomy are important values, and I feel right at home!
Charles began his career with Cascades in 1988. After graduating with a bachelor’s degree in industrial relations from Université Laval, he joined the human resources team. Since then, Charles has held many responsibilities, including serving as director of human resources for ten Cascades units. Today, Charles is engaged in labour relations, succession planning and corporate culture, in addition to serving as a member of several committees. He also plays an advisory role for management and colleagues from his team. “It’s a privilege for me to work in human resources management at Cascades. It’s no myth: the company has fundamentally human values and stands by them. What could be better than sharing this culture and putting it into practice?” Describing the work environment at Cascades, Charles says, “People communicate and interact freely, without worrying about hierarchy. The management team are respectful and open to ideas. As far as advancement is concerned, those who truly want to can make it. A wide variety of real opportunities exist. It’s very motivating.”
Bernard Lemaire was born in Drummondville on May 6, 1936. From a family of five children, he completed his primary and secondary education in his hometown. In 1957, he went on to study civil engineering at the University of Sherbrooke and later at McGill University. In 1960, Bernard Lemaire joined Drummond Pulp and Fiber, a family venture in recycling. Three years later, he, along with his father and brother Laurent, founded Papier Cascades Inc. in Kingsey Falls. Following its preliminary listing on the Montreal Stock Exchange in 1982, the company became Cascades Inc. He was President and Chief Executive Officer of the company for nearly thirty years, until relinquishing the position to his brother Laurent Lemaire in 1992. For three decades, Bernard remained true to his management philosophy based on respect for employees and individual autonomy, while pursuing the company’s expansion both in North America and Europe. Today, Bernard Lemaire is a member of the Board of Directors of Cascades Inc.
Dominic Fortier has been the webmaster at Cascades since 2008. In 1994, he began his career as a graphic designer, and got involved in computer graphics in 1999. With more than 200 web projects under his belt, he has acquired solid experience in creating and managing websites. Dominic has had a keen interest in new technologies since he was a child. "When I was 12, my parents bought me a VIC-20 computer. That was when I discovered my passion for computers." He is dedicated to his community and serves as a volunteer firefighter in Kingsey Falls, where he lives. "I'm lucky to work for a company that values initiative and autonomy; it allows employees to really develop their skills. I'm very proud to belong to the extended Cascades family."
Hugo was appointed Vice-President, Communications and Public Affairs, at Cascades in January 2013. He is responsible for the company's internal and external communications and acts as media spokesperson. Before joining Cascades, Hugo worked in the public sector for 15 years, where he acquired solid expertise in communications. He assumed the role of Press Secretary and Director of Media Relations for the Québec Premier. He holds a Bachelor of Arts from the Université Laval and a Masters of Public Administration from ÉNAP. Hugo is very involved in the business community, sitting on the board of directors of several organizations active in various business sectors. "I am very proud to be part of a company which has used sustainable development as the basis for its business model. I am eager to contribute to this jewel of the Québec economy, and to inspire a younger generation of entrepreneurs by sharing the company's story and achievements."
Elaine is specialized in marketing communication and sustainability. She is particularly interested in integrating sustainable development in corporate business strategies, to make it a distinctive competitive advantage. “I chose to join Cascades because I felt a strong affinity with the Lemaire brothers’ values and admiration for the company. I believe that a sustainable environment can only be achieved by first changing corporate behaviour. By eliminating waste of resources, and integrating sustainability in its mission, values and operations, any company can become an agent of change.” Elaine holds both a Bachelor and a Master in Management Science, specialized in marketing, from HEC Montreal. She also holds a Graduate diploma in Environmental Management and plans on completing the Master in the spring of 2012.
Mathieu has been a Project Manager in Energy Efficiency at Cascades since 2013. He obtained a Bachelor of Mechanical Engineering in the Cooperative and International program at the Université de Sherbrooke, and then went on to earn a Master of Applied Science. The focus of his Master’s thesis was energy efficiency in the aluminum smelting process. Intellectual by nature, he enjoys applying mathematical calculations to the different processes in the pulp and paper plants. “It gives me a sense of pride to be working on reducing energy loss at Cascades, since it helps both the Company and the environment. I work with plant personnel, and together, we really make things happen.”