Cascades Makes the Digital Leap into Social Media

Posted on February 14, 2012 by Christine Beaulieu in Cascades Family, Community, Innovation

Cascades employees

Today marks our launch into social media. Cascades is now on Twitter, Facebook and YouTube, as well as our blog, Green by Nature. We are building on our social media presence in order to reach out to our partners and engage in online dialogue with them.

Current and future employees, clients, investors, suppliers, government organizations and other partners, all become part of the online conversation. Our hope is that transparency is the foundation of all these discussions, and on that note, I recommend the post from my colleague Marie-Ève Chapdelaine, “A transparent approach to sustainable development“, which examines the quality of information published by Cascades concerning its sustainable development efforts.

So after nearly half a century of innovation and experience in sustainable development, Cascades is pleased to welcome you to this blog. The Green by Nature^TMblog will be the cornerstone for the digital dialogue we hope to engage in with you. We will be highlighting our achievements in sustainable development and we also aim to showcase Cascades as a top employer for both new and experienced workers.

You can follow us on Facebook as well as Twitter, on YouTube and soon on LinkedIn. We will try to provide you with a picture of what we experience every day at Cascades.

Let us know when we’re successful and when we’re not by leaving your comments, feel free to share our stories and dive into subjects that are important to you. In short, join our community and become part of the conversation. And invite your friends and family to join us as well!

You can join us on:

We thank you in advance for your constructive comments. I’m sure they will help guide us in our efforts to grow even more responsible. Far from being alarming, your feedback encourages us. It goes to the heart of the principle of continuous improvement, which we believe helps Cascades stand as a model company that is both profitable and sustainable.

So we’re off. We are eager to read your comments about our launch into social media. And don’t forget to follow us

Tags: blog, cascades, Employees, employer, engagement, facebook, innovation, partners, social medias, stakeholders, sustainable development, twitter

About the Author

Christine Beaulieu

Christine Beaulieu has served as Director of Communications at Cascades since July 2006. She oversees a communications services team working on a wide variety of projects, including web publishing, advertising, annual reports, sustainable development reports, the Cascader newsletter and other communications initiatives. Several of the projects she has developed have received multiple recognitions. Christine holds a bachelor’s degree with a specialization in political science and a concentration in communications, and a master’s degree in political science, both from the University of Ottawa. An engaged and committed manager, Christine is a true “Cascader” at heart thanks to her love of a challenge and team spirit. She describes what motivates her in her work at Cascades: “the possibility of achieving big things, taking inspiration from the history and culture of the company, and being surrounded by exceptional people.” Outside of work, Christine is the happy mother of Thomas and Olivia.

Share this:

Related