Imagine that you’re driving your car, with four hot cups of coffee beside you. The server carefully put the cups in a beverage carrier made of moulded pulp, which has done the job so far. You just hope it’ll survive any surprises you may encounter along the way! This scenario may seem ordinary enough, but it often ends up causing a mess, or worse, injuries. McDonald’s Restaurants placed the drink-spilling problem on their list of top ten issues to be resolved in 2010, and turned to its suppliers for help. The time for innovation had come!
1, 2, 3, innovate!
McDonald’s proposal was clear: the supplier presenting the most reliable solution would obtain the major part of the production contract. Cascaders at our Cascades Moulded Pulp plant in Rockingham, North Carolina quickly set to work. Their goal was to design a drink carrier that was more stable and solid than before, and would provide better protection for beverages. Their efforts produced an innovative new design with unique features: Ultrafit™.
McDonald’s was delighted! The new product turned out to be everything they were hoping for. Cascades was chosen as the chain’s main supplier of drink carriers, with the remainder of the contract issued under license to another company.
Let’s work together, it’s an emergency!
Summer 2012: one of our plants that manufactures UltraFit™ parts ran into trouble producing the specified volume. At the same time, our competitor was also facing production problems. McDonald’s consulted Cascades Moulded Pulp, hoping to find some way to resolve the impasse involving its supply chain.
The Rockingham plant immediately agreed to step in and ensure the supply, working in close collaboration with Havi Global Solution (HGS), McDonald’s packaging intermediary. To achieve this, Cascades Moulded Pulp temporarily set aside most of its cellular packaging production, diverting those clients elsewhere. The Rockingham team managed to meet McDonald’s supply needs without problems.
Fall 2012: Cascades Moulded Pulp received the Havi Global Supplier of the Year Award at the HGS gala for having ensured the supply of McDonald’s drink carriers in a time of exceptional circumstances.
Next, it was McDonald’s turn to recognize the team’s efforts, after HGS proposed Cascades to McDonald’s as candidates for an award. Our company won the prestigious System First Award which recognizes a supplier who stands out for its remarkable efforts in special circumstances.
We are so proud of the work accomplished by Paul Landry, Plant Manager at Cascades Moulded Pulp, and all the Cascaders involved in this adventure.
Let us know about your experiences where innovation and team work led you to surpass your limits!