Generations: When paper is a family affair

A look at the human side of the pulp and paper industry in Québec.

Long before “sustainable development” was a trendy catch-phrase for the industry and consumers, the Lemaire family was recycling whatever they could with the help of the Drummond Pulp & Fibre company, which was around in 1957 to take care of the area’s household and industrial waste. Little did they know at the time that they would soon be part of Quebec’s history with their own pulp and paper empire! In fact, it wasn’t until 1964 that Antonio Lemaire and his sons converted an unused Dominion Paper plant inKingsey Falls,Quebec, and officially launched the first paper plant to use recycled pulp. This would eventually become Cascades, known the world over for its environmental “green” policies and procedures.

Inspired by Bernadette and Antonio (their parents and role models in learning perseverance, sharing and the art of listening) Bernard, Laurent and Alain have successively taken the reins of the company and remain involved to this day. However, the history of Cascades is more than the history of its founding family. The company’s success is based on and accredited to many generations of Cascades team members who, for close to 50 years, have made their own passionate “imprint” on how the company manufactures and recycles its many quality products.

The Couture Clan
The Coutures of Kingsey Falls have been a part of the Cascades extended family since the very beginning. From the great-grandfather to the youngest son, the Coutures have passed on the Cascades tradition from one generation to the next. Julien “Dédé”, Luc, Philippe, Raymond, Alain and Line have each in turn worked and contributed to Cascades’ bottom line. They have held various different positions within the company and been almost as involved in its success as the founding family.

The Borealis Museum

The Borealis Museum in Trois-Rivieres, Quebec, is featuring a new exhibition called “Generations”, which traces the history of pulp and paper in Quebec through the many hard-working families who contributed to its growth and evolution. Come meet the Lemaires, the Prices, the Plourdes, the Krugers, the Jeans, the Nadeaus, the Poiriers, the Perrons and the Chamberlands! Take a trip back in time with touching testimonials from those who built the paper industry from the ground up with their hands and hearts, and over several decades.

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About the Author
Anne-Marie Gingras

A Communications Advisor with Cascades since 2011, Anne-Marie now also fulfills the position of Community Manager. She holds a BA in Public Communication from the Université Laval and a Certificate in Marketing from the Université de Trois-Rivières. As Community Manager, she is in constant contact with the public, sharing the company's newest innovations and reporting on its involvement within the communities it calls home. "I am very pleased to have the opportunity to work for a company that is responsible, respectful and transparent. It gives me a great sense of pride! Through social media, we are now able to interact with the population and we value this close contact. Cascades is an organization that encourages creativity and initiative, which allows us to develop in a very stimulating work environment."

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