Close The Loop: From Your Green Bin To Your Bathroom Tissue Roll


Recycling has been part of you habits for years; it’s perfectly natural for you to automatically put plastic packages, glass bottles and waste paper in your green bin. But you wonder sometimes if it’s worth all the effort – what happens to all these items once they’ve been collected from the curb?

Where function meets simplicity…

Cascades has a division called Cascades Recovery, dedicated to recycling a wide range of materials. This division features the PLUS™ recovery program, designed to ensure that all recyclable items are regularly collected from companies from all sectors. Used paper, as an example, is collected and packed into bales before heading to a Cascades mill, among other destinations, to be used as the main ingredient in our 100% recycled products’ recipe, such as tissue paper, offered to consumers and companies. It’s a highly sustainable loop, allowing paper to have its full cycle of life. It also reduces the environmental impact of manufacturing new products for consumption.

Contrary to companies who collect waste only to bury it, Cascades Recovery diverts recyclable waste from landfills and finds ways to enhance and re-use these materials again and again. In Canada, Cascades Recovery is one of the largest companies in the business of collecting, processing and re-inventing recyclable products. In fact, it handles over 1.56 million tons of recyclable goods each year.

From “waste” to raw material

Driven by a responsibility to the environment and the desire for continuous improvement, Cascades launched Cascades Moka, the first toilet paper made from 100% recycled unbleached paper. Since it eliminates chemical bleaching, which considerably reduce its environmental impact, it is the most environmentally-friendly paper to hit the market. In addition to the traditional fibres from office paper, Cascades added to this bathroom tissue’s recipe 20% fibre from corrugated boxes. Earlier this year, a facial tissue, also made from unbleached recycled fiber, was added to the Cascades Moka products line. We are always looking for ways to reduce our environmental impact, and the inspiration for this product came from a desire to rethink the recipe for toilet paper. The resulting product is amazing – the paste mixture used to make these products has a 25% smaller environmental footprint than other Cascades chlorine-free products!

More ecologically-friendly products and turnkey services for companies who wish to “make waste useful” are both initiatives which demonstrate Cascades’ commitment to the future. Innovation and a greater respect for the environment put us all in the right direction for a better tomorrow. Stay on the lookout for our next innovations!

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About the Author
Mélanie St-Pierre

Mélanie St-Pierre is a sustainable development advisor for Cascades. As an intern in the Cascades Communications Department, she already loved how her workplace’s values matched hers. “As far as I can remember, I’ve always wanted to make a difference. In my opinion, communication is the perfect tool for changing attitudes and habits in a way that favours a greener tomorrow. I’m proud to work for Cascades, a true leader in this field!” Mélanie holds a bachelor’s degree in communication, writing and multimedia from the Université de Sherbrooke. In her free time, she is involved in all sorts of environmental and social projects. For her, sustainable development isn’t just a job; it’s a way of life.

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