2010–2012 Sustainable Development Plan: time to take stock!

Results of our 2010-2012 Sustainable Development Plan

In 2010, we developed our first sustainable development plan, which presented key issues on which we wanted to see progress, as a logical part of our commitment to continuous improvement. It was also a way to continue our outreach and awareness-raising efforts, both internally and externally. Thus, after a long, careful stakeholder consultation process meant to confer transparency to the project and ensure its success, we came up with 18 strategic goals!

Achieved or surpassed goals

– Reduce greenhouse gas emissions by favouring the use of renewable energy over fossil fuels (reached 200%)
– Obtain supplies from responsible suppliers (reached 115%)
– Reduce the discharge of effluent (reached 172%)
– Improve the quality of treated water by reducing the biological oxygen demand and suspended solids (reached 595%)
– Increase client awareness of sustainable development (reached 105%)
– Work closely with the industry and decision-makers (reached 190%)
– Collaborate transparently with stakeholders (reached 220%)
– Increase the number of units involved in their community (reached 116%)

Partially achieved goals

– Reduce the quantity of energy purchased to manufacture our products (reached 24%)
– Increase the recovery of paper waste (reached 82%)
– Reduce the weight of waste material sent to landfill by optimizing the multi-material recycling program (reached 74%)
– Increase the use of recycled fibres and virgin fibres that are FSC-certified or equivalent (reached 70%)
– Design and market new products (reached 80%)
– Increase return on assets (reached 68%)
– Increase the health, safety and well-being index (reached 63%)

Goals that were not achieved

– Increase the number of suppliers with a sustainable procurement policy
– Raise employee awareness of sustainable development
– Increase employee commitment level


A different kind of accountability

Although Cascades has been publishing sustainable development reports since 2004, the Performance Report on the 2010–2012 Sustainable Development Plan is the first document that presents results in terms of the goals that were set. This gives it a different format than previous years. It also gives details on the progress made since the establishment of a structured plan for sustainable development in addition to providing a wealth of information on our operating environment and the characteristics of the pulp and paper industry.

We invite you to read it by clicking here.

An abridged version of the results is also available here.

Efforts continue

Last fall, we launched our 2013–2015 Sustainable Development Plan, which highlights the issues we want to work on in the upcoming years. It will allow us to improve our commitment to sustainable development even further by targeting more specific goals that better represent Cascades’s operational and financial context. The results of our 2013 efforts should be made public in late spring.

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About the Author
Marie-Eve Chapdelaine

Marie-Eve Chapdelaine is a specialist in sustainable development and has worked at Cascades since 2006. She is particularly interested in building public awareness and changing attitudes regarding social and environmental issues. In her role at Cascades, Marie-Eve uses her expertise to inform, guide and support her colleagues in maintaining the company’s leadership position in sustainable development. She has earned an undergraduate degree in public communications from Université Laval and is currently pursuing a master’s degree in environment at Université de Sherbrooke. “I’ve always been interested in environmental causes, but also in social issues. Sustainable development allows me to pursue both interests at once. What better than to work at Cascades, a beacon in this area, and a company that is open to implementing all sorts of measures to improve performance and maintain its leadership position.” Because she believes every citizen needs to take responsibility for improving their living environment, Marie-Eve is also socially engaged, sitting on several community boards and committees.

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