FestiVoix de Trois-Rivières: the voice of environmental responsibility!

The FestiVoix of Trois-Rivières has won the Grand Vivat 2014.

Picture an 11-day festival that brings in 350,000 music fans: that’s a lot of commotion and a lot of garbage! FestiVoix de Trois-Rivières has taken the responsible route by improving its environmental and social impact—and was awarded the Grand Vivat prize for its efforts at this year’s Les Vivats gala. The Les Vivats contest recognizes Quebec events that go the extra mile for the sake of environmental responsibility.

Cascades sits on the jury for the contest, which is how it learned about FestiVoix’s environmental and social practices. We thought you would also be interested in learning about them. We interviewed Thomas Grégoire (the festival’s assistant executive director and head of marketing, communications and partnerships) about the different initiatives being proposed by his organization. Enjoy!

Cascades: You managed to persuade a lot of festival-goers to leave their cars at home. How did you do it?

FestiVoix: FestiVoix is located right in the middle of Trois-Rivières, and the whole site is pedestrian. We decided to limit congestion and car traffic by forming a partnership with the Société de Transport de Trois-Rivières (STTR) to provide free public transportation for all festival-goers during FestiVoix. We also ran free shuttle buses between the three main shopping centres in the city and the festival site. Before and during the event, we held a campaign encouraging people to use these free services, carpool and use our bicycle parking. We offered free bike taxis on site as well as electric shuttles to bring people from stage to stage.


Cascades: FestiVoix de Trois-Rivières “sponsors” a river. Can you explain what this means?

FestiVoix: FestiVoix will sponsor the Rivière aux Sables for five years. We will hold regular events to benefit the river such as clean-ups, environmental enhancement activities and an awareness campaign. Over the long term, our organization wishes to bring the public to the river by presenting acoustic shows on the riverbank.

Cascades: How did you limit the amount of garbage at the festival?

FestiVoix: FestiVoix ran an awareness campaign for festival-goers using different communication tools. We also had green squads on site to encourage people to reduce their waste. We work with suppliers to reduce the environmental impact, and the festival has taken action to recycle as much waste (cans, paper, etc.) and reuse as much material as possible.

Cascades: FestiVoix has had a positive ripple effect within the Trois-Rivières community. Can you give a few examples?

FestiVoix: During the event, FestiVoix brings free choir performances to long-term care hospitals in Trois-Rivières for the benefit of those who can’t make it to the festival. In 2013, FestiVoix donated nearly 2,000 tickets to community organizations and collected over $8,500 in donations for charity through fundraisers held during the festival. FestiVoix also works with over 90 local business partners, and the vast majority of our purchases are made locally.

As winner of the Grand Vivat prize, FestiVoix de Trois-Rivières received $2,000 worth of Cascades products to make the next edition of their event even greener. Enjoy FestiVoix!

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About the Author
Isabelle Plouffe

As a communications advisor, Isabelle is involved in a variety of projects at Cascades. Her past projects include managing the launch of Cascades’ social media presence and the development of a strategy to attract our next generation of employees. She recently joined the Sustainable Development Department, and she is currently focusing on the Company’s internal communications. “I have the opportunity to work on innovative projects where the human dimension is in the foreground.” Isabelle has a bachelor’s degree in business administration and a certificate in organizational communication. She began her adventure at Cascades in 2006.

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