Moisson Montréal distributes BIXI kilometres

Bernard, Alain and Laurent Lemaire driving BIXI! Photo credit: Bernard Brault


An increasing number of organizations are committing to reduce the environmental footprint of their events. One of the most common measures is to offset the CO2 emissions generated during an event by planting trees under the guidance of a certified body. On average, one single tree absorbs 20 kg of CO2 every year!1 This is what Cascades is doing for the BRP–Cascades Golf Tournament, among other events. In addition, the organization uses trees in various initiatives, including this one and this one.

Giving back to Montréal

Cascades’ annual general shareholder’s meeting took place on May 7, 2015. Every year, we take measures to ensure the event respects the environment and people, and this year we wanted to find another way of getting involved with the community. How could we give back to people in Montréal, this year’s host city? Could we find an innovative idea to mitigate the impact of the travel made necessary by our meeting? We chose to offer a local organization subscriptions to BIXI, Montréal’s public bike system, to be distributed to its volunteers or beneficiaries.

Moisson Montréal, a sustainable partner

Cascades picked Moisson Montréal, as its partner for this initiative. Why? Because sustainable development is inherent to the mission of the organization, which takes food and redistributes it to people in need. “We get an average of 1,500 kilos of food every month from each of our partnering supermarkets. From that amount, 95% is redistributed, and 3.5% is given a second life, for example through composting,”says Jonathan Rodrigue, Director of Business Development, Community Relations and Property Management at Moisson Montréal. In addition, Moisson Montréal has taken steps to reduce their travel-related environmental footprint—they are installing charging stations for their trucks and acquiring electric vehicles for their fleet. The organization’s vision makes it a natural choice for a partner.

Helping the community—and the planet

Moisson Montréal will distribute the annual subscriptions given by Cascades after its general meeting. The amount of subscriptions offered, in biking kilometres, will correspond approximately to the driving distance equivalent to the CO2 emissions generated by the event. Considering that a BIXI is used for an average of 2.6 km per ride and that a mid-size car emits 0.20 kg of GHG per 1 km of use, Cascades has committed to offer at least 55 annual memberships. Suzanne Blanchet, Senior Vice-President, Corporate Development at Cascades, adds: “Although this new initiative is not certified as a CO2 emission offset measure, we believe in the positive impact it will have on the Montréal community. We are happy to provide free access to a green transportation mode for people in need or volunteers who help them.”

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About the Author
Isabelle Plouffe

As a communications advisor, Isabelle is involved in a variety of projects at Cascades. Her past projects include managing the launch of Cascades’ social media presence and the development of a strategy to attract our next generation of employees. She recently joined the Sustainable Development Department, and she is currently focusing on the Company’s internal communications. “I have the opportunity to work on innovative projects where the human dimension is in the foreground.” Isabelle has a bachelor’s degree in business administration and a certificate in organizational communication. She began her adventure at Cascades in 2006.

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