The eco-entrepreneur who captured our hearts: Vie d’Ange


Cascades is putting the spotlight on young entrepreneurs who stand out with their responsible practices and environmental values. This month, we’re pleased to introduce you to Julie Martel, graphic designer at Norampac – Drummondville and designer at Vie d’Ange, a business that creates eco-friendly lighting collections.

  • Service offered: Lighting up your walls… and your life! (commercial, corporate and residential projects)
  • Number of employees: 2
  • Workshop location: A hidden corner of St-Cyrille-de-Wendover
Tell us a bit about yourself, Julie. What’s your background?

I was born at the age of 16. I had a devoted father who was in the military and loved the environment, and a mother who is still convinced that there are wonders right on her doorstep. I completed a degree in fashion design and worked as a designer and trend forecaster in Paris, New York and Los Angeles. I lived for a while in New Delhi, India, and monitored the development of fashion collections. I also worked as an industrial designer for doors and windows, as a product development project manager, and as a designer of bulletproof vests for SWAT teams and costumes for Cirque du Soleil. Now, I’m a graphic designer at Norampac and I’m very proud to promote Cascades through my business, Vie d’Ange, by using recycled industrial materials in my designs. I’ve always loved Cascades’ environmental vision and how the company is so committed to the community. Pierre Poirier, a carpenter by profession, was interested in my crazy idea and decided to join me to create Vie d’Ange, our eco-friendly partnership. Since we began working together, I’ve embraced craziness on a professional basis and am now a full-time lunatic, part-time artist.


Photo Credit: Vie d’Ange


How would you describe your designs?

Our pieces are unique and sometimes custom-made, with an industrial look. They’re sometimes rustic and always poetic. Plus, they’re eco-friendly and dreamt up, designed and made in Quebec!

What materials do you use?

Anything you’d normally find in a dumpster. My favourite materials are things that factories throw out—they have a ton of potential! I’m never without my notebook and waste recovery gear.

Where do you get the ideas for your original designs?

If you ask me, they sometimes come from divine inspiration. Otherwise, I look for ideas online.

How much time goes into making such beautiful products from scratch?

Time!?! I don’t understand the meaning of the word! But I can say that there is nothing more engaging than surprising one’s self.

What eco-responsible dream do you cherish?

My Dream with a capital D is to design and build an eco-friendly cottage in harmony with nature. I plan to build it on a magical bit of land in St-Joachim, next to the river. I have to dream quickly, because I have a deadline. I hope to include a green roof and a miniature observatory space. It’s an idyllic and mind-renewing landscape with a bike path, an Arbre-en-arbre site, an educational farm and a market garden nearby. My dream is that everyone will be able to enjoy this eco-friendly abode. It will be a real antidote to the monotony of life—if you take off your glasses around eight o’clock on a summer night, you can see an entire family of gnomes lounging under the hundred-year-old oak trees. Then, who knows, maybe I’ll start beekeeping.

Where can we get a Vie d’Ange creation?

There are a few ways: Our website,, will have an e-shopping option soon. You can also send us an email at with any questions or comments.

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About the Author
Anne-Marie Gingras

A Communications Advisor with Cascades since 2011, Anne-Marie now also fulfills the position of Community Manager. She holds a BA in Public Communication from the Université Laval and a Certificate in Marketing from the Université de Trois-Rivières. As Community Manager, she is in constant contact with the public, sharing the company's newest innovations and reporting on its involvement within the communities it calls home. "I am very pleased to have the opportunity to work for a company that is responsible, respectful and transparent. It gives me a great sense of pride! Through social media, we are now able to interact with the population and we value this close contact. Cascades is an organization that encourages creativity and initiative, which allows us to develop in a very stimulating work environment."

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