Cascades is doing its part to keep nature clean


Sadly, there are a number of illegal dumps that exist in Quebec. In an effort to remove waste from nature, PurNat, a non-profit organization, coordinates clean-ups of illegal landfill sites with companies whose mission is to protect and improve the environment.

In this spirit, on June 4, 2017, around 20 Cascades employees in Kingsey Falls got their hands dirty in order to clean up a former landfill in Saint-Lucien, a municipality in Centre-du-Québec. The landfill was located on a property owned by Mr. Talbot, an octogenarian who said he had tried on a number of occasions to restore the site, but saw little success due to the volume of waste. With the assistance of PurNat, Cascaders lent Mr. Talbot a helping hand to remove several tons of scrap metal, plastic, household waste and other refuse.



Community involvement in all its forms

Mario Plourde, president and Chief Executive Officer of Cascades, and members of senior management, including Léon Marineau, Vice-President, Environment, and Hugo D’Amours, Vice-President, Communications and Public Affairs, also took part in the event. The employees arrived at 8:00 a.m. to get the clean-up underway, and the entire day proved to be a rewarding and uplifting experience. “It’s an opportunity for us to work together outside the office with people from other teams that we don’t necessarily see every day,” said Léon Marineau.

As for Mario Plourde, he was very pleased that Cascades supports a cause that corresponds so well with the company’s mission. “It’s part of our DNA,” said Mr. Plourde. “Cascades was born from recovery and recycling. Raising awareness through events like this fits perfectly with our company’s mission,” he added.



Cascades has been a proud partner of PurNat since 2015 and encourages Cascaders to share with that organization any information regarding illegal landfills :


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About the Author
Jessy Blanchette

Jessy has been Communications Coordinator, Donations and Sponsorships at Cascades since September 2014. She holds a Bachelor's degree in Marketing Communications, Cooperative Profile, and a Master's of Business Administration, Marketing Communications Concentration, from the Université de Sherbrooke. As the person in charge of donations and sponsorships, she polishes Cascades' image with its partners and innovates in promoting its public profile. Her biggest challenge: integrating donations and sponsorships into Cascades' business strategy. "We always have to do more to promote our products, showcase our innovations and prove our expertise in sustainable development. And there is no shortage of opportunities at Cascades! I have the pleasure of working with a tremendous creative team. Together, we can achieve great things! "

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